“FIFA U-17 World Cup” Host City (Guwahati) Logo Design Contest : PRIDE OR SHAME?

With just a few days remaining, the football lovers of India are eagerly waiting to witness the biggest sporting event of the year, the 17th edition of the FIFA U-17 World Cup. Guwahati is one of the Host Cities for FIFA U-17 World Cup along with Kolkata, New Delhi, Navi Mumbai, Goa & Kochi.

In order to highlight the wonderful culture of Assam, the Sports Department, Assam organized a logo design competition in Assam. Guwahati’s chosen host city logo will set close with the FIFA logo so that it can create a joint one. The theme of the host city logo was a modern and upcoming city with the image of Guwahati City’s rich cultural heritage.The Host City shall be entitled to be involved in the creation of the host city specific element, in such a manner as the logo determined by FIFA and the Local Organising Committee (LOC).

In this logo designing competition out of all the submission the logo designed by Nibir Das has been selected. Nibir is the son of Dilip Das (well known music composer and the present Station Director, AIR, Guwahati).

Fifa U-17 Logo, Guwahati, Assam, Pixelaspire

These were the facts. Now comes the question: Does it look like a Football Tournament Logo or feels more of like some Tourism Gig.

BASIC ESSENCE OF LOGO DESIGN: Logos should be minimalist and expressive of the theme.

The design consists of too many elements, so there goes away the minimalist approach. And secondly, does the theme even whisper “Football”? Answer it in your head or comments, I prefer not to respond to this one.

Some of the sensible submissions in the Assam Govt Website, which (I guess) fulfills the criteria:

Fifa U-127 World Cup, Assam, Guwahati, Logo, Pixelaspire

sponsor: https://assam.mygov.in/task/fifa-u-17-world-cup-host-city-logo-design-contest

But I guess either the Selection Committee was looking for something else than a Football else or may be they got confused whether it’s a FIFA U-17 LOGO Hunt or a Tourism LOGO Hunt. And the one selecting the LOGO is a Committee, not some individual. Did no one in the entire committee observe the obvious agenda: the Logo need to scream Football not Tourism, and dude Football & Tourism doesn’t even phonetically rhyme to mix them up.

We invite submissions for such events to promote real talent & unique insights. To hand over rewards to the ones deserving. And selecting this design over the others not only discourages those deserving minds, but even puts question upon the intellect of the people of ASSAM, as that committee represents this STATE and such a MESSY idea.

EUREKA: Now I got it. The Logo is Messy (MESSI). Hidden idea; is it? LOL… ROFL… LMAO… Insanely-LMAO.

It’s FIFA. A statement of Class. The name screams top notch world standard. Be kind enough to match that on at-least State level. We are much better than this… aren’t we?