Converse the American shoe company has re-designed its logo with elements from the iconic brand’s old logo.
The brand Est. 1908, and has maintained huge street appeal with younger consumers adopting the Classic Converse early on.
Now Converse is going back to that heritage to inform its logo redesign.
The company used to use a wordmark, with the chevron bar-and-star in the middle of the ‘O’, has also been broken off. That logo was created by a Converse employee in the 1970 & has been used as a design element on the company’s shoes in the past.
The star is still a part of the re-designed mark, but the name is placed under a combination of the star jutting up against the chevron, which has been used as a design element on the company’s marketing materials in the past. The most notable part of Converse’s new & old logo is the change in font.
The old logo is a classic and were called upon for inspiration for the new typography. It was not the greatest, however it’s been around so long that it’s hard to imagine anything else as a result the new logo will take time to be fully integrated into the brand.
It’s worth noting – the re-designed logo is the company’s brand identity, but it won’t “upset” the iconic marks, The Chuck Taylor logo.
The new logo, is currently on the Converse website which will roll out across Converse properties through the rest of 2017 and has been in some of its marketing materials. The re-designed mark is already on view on sites like Converse’s Youtube, Twitter and Instagram pages.
Well Converse is also going to launch a new One Star Perforated Leather collection, which originally came in the 70s as a prominent basketball shoe, which was adopted by 90s skateboarding movement.